Skepta

Revolving around a singular larger than life image, our direction for Skepta’s Coachella show uses one bold graphic as the centerpiece of our concept: the eye. The eye witnesses our entire lives. It shapes our experiences, reveals the beauty of the world, and the evils. Using the shape of the Coachella screens as inspiration, we developed the concept of the all seeing eye through different modes of representation; diving into neural networks, playing with perspective, and revealing the different sides of the universe we are all a part of.