Ashi

UDC designed the content for Ashi Studio's Couture Show for their FW24-25 collection at Paris Fashion Week. Ashi’s new collection is formed around the concept of migration - a sense of searching and seeking for connection.

The screen content works in conjunction with the lighting to provide a evolving backdrop to the show. To create the content we directed and filmed a series of model walks which were heavily affected, using a combination of real time and AI processes, turning the characters into abstract and ethereal light trails. The ethereal forms pass across the screen seeking and searching for each other as more and more characters start to fill the digital space.